Caw.Me Call History Redesign
As the UX Designer and Product Manager for Caw.Me, my role was iterating existing features and innovating new features to enhance the application's experience for c-level executives, sales team members, and clients. One example of a design modification was the redesign of the Call History page.
overview
The previous version of the Call History feature included unnecessary information and did not allow the user to see all the most relevant conference and attendee information. The goal was to provide users with a more detailed view of the Call History feature.
Role & Duration
USER EXPERIENCE DESIGNER & PRODUCT MANAGER
User Research, Competitive Research, Wireframing, Backlog Grooming, Backlog Management
1 Visual Designer, 5 Sales Team Members, 4 C-level Executives, 12 Engineers
6 weeks
Design approach
The UX strategy was based on insights gathered from extensive research on industry trends, a competitive analysis, and stakeholder interviews. I identified that users wanted a more detailed view of the conferences they moderated and attended, when a conference had started, who attended their conferences, and to play any conference recordings. The second phase involved developing wireframes and mockups based on the strategy and existing user experience.
outcome
Sales team members and chief-level executives referred to this feature almost daily to find information about their guests and calls. They wanted to listen to recordings of the conference to clarify meeting notes.